Niche to Help Others - Why I Write About Knifty Knitter Looms

Years ago, while browsing the craft section of my local Wal-Mart, I stumbled on some interesting plastic looms. They came in bright colors that appealed to the kid in me. After looking over the box, I soon discovered they were knitting looms. I'd tried to knit before, but couldn't get the tension right and ended up with a mess of yarn. I bought the looms, which were very inexpensive, and some yarn.

I came home and opened the box, expecting to find instructions. There were none. I began searching the internet to find what I might do with my new looms. There was very little information for these specific looms, but I did finally locate slivers of information on how to use them from the manufacturer's website.

I learned to wrap the loom and I learned different methods of "knitting off." (This is how you create knit on a knitting loom.) Because I had so much trouble finding information about these online, I began to publish my own articles about knitting on them. My first, "Knifty Knitter Knitting Looms," explains the different types of looms you can buy and gives some introductory information on how to use them. My next, "Free Knifty Knitter Patterns,"was a collection of patterns that could easily be made by a beginner.

These first two lenses eventually did so well that I began to consider "Knifty Knitter looms" one of my new niches. I began to drill down and write more specific content, such as patterns for the round loom sets, patterns for the long loom sets, or sock patterns to name a few.

If you aren't into crafts and don't care about knitting, you can still learn a lesson about writing web content from this story. If you are trying to learn about something online and you can't find a lot of relevant resources, consider writing your own! You may just discover a new niche that works for you.

How to Write Website Content Readers Can Find

To write website content choosing a niche is a good first step. This is an area of expertise or interest in which you plan to stay up-to-date. As an author with expertise in your niche you become an authority in this area.

Go to Google’s keyword tool. Type in a few keywords from your niche. You will see data about how many people are searching for these keywords. This is one way to find what internet readers want to read about. My secret is to develop my keywords around the internet searches for which it says “no data available,” in the US, but for which the global search volume is high. These phrases are often under-written US niches. But, let’s keep that between us. 

After developing a niche, make sure you are reading a variety of publications in this area. Magazines, newspapers, online subscriptions are all a great way to stay up-to-date with what is happening in your niche. If you know what is happening, you can website content with your own spin on the current issues in your niche. I have seen writers create blogs such as “my latest writing.” A blog like this has a niche focused on the writer. Unless there are many people who have an interest in that writer, as a person, this blog isn’t going to do well. Readers subscribe to blogs to follow the website content, not the writer. Make sure each of your online profiles are focused on your niche, not you as a writer.

Keep this up and you will eventually develop a following. Branch out and create profiles, online website content, answer questions and develop an internet presence around your niche. If you have the time and desire to develop more than one niche, you can do this for several. Just be careful not to spread yourself to thin.
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