Wednesday, June 15, 2011

Niche to Help Others - Why I Write About Knifty Knitter Looms

Years ago, while browsing the craft section of my local Wal-Mart, I stumbled on some interesting plastic looms. They came in bright colors that appealed to the kid in me. After looking over the box, I soon discovered they were knitting looms. I'd tried to knit before, but couldn't get the tension right and ended up with a mess of yarn. I bought the looms, which were very inexpensive, and some yarn.

I came home and opened the box, expecting to find instructions. There were none. I began searching the internet to find what I might do with my new looms. There was very little information for these specific looms, but I did finally locate slivers of information on how to use them from the manufacturer's website.

I learned to wrap the loom and I learned different methods of "knitting off." (This is how you create knit on a knitting loom.) Because I had so much trouble finding information about these online, I began to publish my own articles about knitting on them. My first, "Knifty Knitter Knitting Looms," explains the different types of looms you can buy and gives some introductory information on how to use them. My next, "Free Knifty Knitter Patterns,"was a collection of patterns that could easily be made by a beginner.

These first two lenses eventually did so well that I began to consider "Knifty Knitter looms" one of my new niches. I began to drill down and write more specific content, such as patterns for the round loom sets, patterns for the long loom sets, or sock patterns to name a few.

If you aren't into crafts and don't care about knitting, you can still learn a lesson about writing web content from this story. If you are trying to learn about something online and you can't find a lot of relevant resources, consider writing your own! You may just discover a new niche that works for you.

2 comments:

Peg said...

This is a great way to find a niche to make your own. I'm trying to figure out if I know anything! I'll keep thinking.

HS Schulte said...

Peg, You know a lot! You're just being humble.

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